In case you don't know Shel, he and Robert Scoble wrote the book on business blogs, Naked Conversations - a must read. Shel did some consulting for me in the spring - I highly recommend him.
The concepts that are being explored by Shel will contribute to a more human web and one that is ultimately more personal and useful, as well as socially rewarding. He's a very thoughtful guy, and a good storyteller, so the book should be very good.
Many of the ideas we discussed are being applied to the new and improved Webshots, which relaunches in August.